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Though Pride will be celebrated virtually this year, that doesn’t mean we can’t be proud. Throughout the month, Delevingne will engage with social media users through multiple giveaways and social media hangouts. In 2018, she came out as gender fluid, calling the realization a “ breakthrough moment” for her. Photo providedĭelevingne, an English model and actress, is openly bisexual. PUMA is delivering fresh Pride gear for our virtual celebrations this month. “We are proud to team up with Cara to celebrate Pride Month through this meaningful collection that will benefit LGBTQ+ organizations across the globe,” said Adam Petrick, Global Director of Brand and Marketing at PUMA, in a press release. Earlier this year, PUMA announced a $1 million partnership with The Trevor Project to foster inclusive environments for young LGBT athletes. Items in the collection range from $20 - $45 with 20 perfect of the proceeds donated to The Cara Delevingne Foundation, a project of the Giving Back Fund, in support of LGBT organizations such as GLAAD, The Trevor Project and Mind Out. To help spread the message, PUMA is teaming up with longtime ambassador and LGBT activist Cara Delevingne. The 13-piece pack includes colorful graphic tees and hoodies, flip-flops and more - most of which are also decorated with the brand’ signature bobcat logo.
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This month, PUMA launched its “From PUMA With Love” pack to commemorate Pride Month. PUMA is pledging to donate a portion of its proceeds to LGBT charities, which will deliver positive change to our community far beyond June. But the global sports company is taking its support beyond slogans and hashtags. Like many apparel brands, PUMA is celebrating Pride Month with a colorful collection of rainbow-themed wear, from tank tops to fanny packs.